WATCH FULL MUSIC VIDEO
Inspired by the concept of Cheshbon Hanefesh, or deep introspection, “RUN” encourages listeners to confront their inner demons and embrace their vulnerabilities. The song’s driving beat and urgent lyrics mirror the relentless chase we often feel in life, urging us to turn and face the internal forces that hold us back.
“This song is a call to action for anyone who has ever felt held back by fear or insecurity,” says Alex Clare. “It’s about recognizing the power within ourselves to overcome challenges and live a life of purpose.”
In our pursuit of a life with Hashem, we often feel pursued by external forces. Yet, the true obstacles often reside within – the fears, doubts, and insecurities that hinder us from unlocking the full greatness contained in our neshama.
But by courageously confronting these internal adversaries, we discover the power to break free. Embracing vulnerability and facing our self-constructed limitations head-on allows us to transcend any obstructions and unlock our inherent greatness.
This journey of self-discovery, while challenging, is ultimately transformative. It leads us toward a deeper understanding of ourselves, our purpose, and our connection to Hashem.
“RUN” is a testament to TYH Nation and Alex Clare’s ability to create music that resonates on a deep emotional level. With its empowering message and infectious melody, the song is sure to become an anthem for those seeking personal transformation and spiritual enlightenment.
About Alex Clare:
Alex Clare burst onto the global music scene with his chart-topping single “Too Close,” which became a worldwide sensation. Despite his early success, Clare chose to prioritize his religious practices and family life, turning down major record deals to focus on a more spiritual path. Even while producing music, Clare’s work catered to a secular audience and did not have obvious Jewish themes.
Unlike Clare’s previous work, which catered primarily solely to secular audiences, his new work aims to bridge the gap between secular and religious worlds, bringing a message of introspection and spiritual growth. This release is particularly notable as it is his first major Jewish-themed music video. The song “Run” is part of a broader collaboration with TYH Nation to produce music that resonates with Jewish themes and values.
Clare’s journey from international pop star to a life dedicated to faith and family in Jerusalem is both inspiring and unique. His decision to create music with Jewish themes is a testament to his commitment to his heritage and his desire to inspire others. “Run” is a reflection of Clare’s own practice of Cheshbon Hanefesh, a Jewish tradition of self-reflection and introspection, encouraging listeners to confront and embrace their inner selves.
About TYH Nation:
TYH Nation is an organization dedicated to encouraging a joyful and meaningful life of Yidishkeit. With a leading music production division, known for their innovative approach to sound and their ability to create music that transcends genres, their collaborations with some of the biggest names in the industry have earned them a constant spot on the top of the charts.
TYH Music / Farbrengable Studios / Mendy Portnoy
–
Where have I gone
Who have I become
What have I done
Why did I run
How will I grow
What will I do
What can I change
Can I think more of you you
Cheshbon Hanefesh
Thank you Hashem
–
MUSIC CREDITS
Composed by the Blumstein Brothers
Produced and Arranged by Mendy Portnoy
Vocals Recorded by Mendy Portnoy
Mixed & Mastered by Shai Sivan
Drums: Barak Aharon
Bass: Dani Shnaiderman
Guitars: Ziv Shalev
Backing Vocals: Mendy Portnoy
VIDEO CREDITS
Talent: Alex Clare
Co-Directors: Carlos Wigle – Aron Fried
Executive Producer: Matt Sausmer
Producers: Ari Silman – Gregory Brecher
Production Co.:Black Radish Films Ltd.
Director of Photography: Tomas Marchese
Choreography: Shmulik Stell
Production Manager: Aidan Whitman Baker
Production Assistant: Mimi Friedman – Zachary Aboriszk
1st AC: Haitao Zeng
2nd AC: Allie Iacono
Key Grip: Andrew Landreville
Gaffer – Olivier Metzler
Swing: Robert Bevis
Art Department: Chani Frankel – Freida Levin
Sound Mixer: Ryan C. Metz
Hair and Makeup: Liv Swenson
Editors: Emma Blackman – Matt Kliegman
Colorist: Emma Blackman
Sound Design: Mendy Portnoy
Location: Seret Studios
ADDITIONAL FOOTAGE
Director of Photography: Atara Wolf
Camera Op: Michael De La Polla
1st AC: Scott Surman
Gaffer – Berry Cohen
Grip: Clara Benarroche – Mendel Laine
Hair and Makeup: Toby Klinger
Design & marketing: Yakov Josephy
